If You Understand This About People, You Can Sell Anything
My First Million
•April 21st, 2025
DESCRIPTION
*Want your own $100M side project? Get our guide to win your first 100 customers: https://clickhubspot.com/eld*
Episode 699: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Elan Lee ( https://x.com/elanlee ) about growing Exploding Kittens from a $10K Kickstarter campaign to $100M dollar company.
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Show Notes:
(0:00) Humble Success: Exploding Kittens Insights
(8:07) The origin story - $9M kickstarter campaign
(16:17) Focus on the crowd, not the funding
(20:41) Games should not be entertaining
(23:52) The Kitty Test pilots
(27:57) $0 marketing hacks
(38:49) Pushing past the ‘no’
(41:07) Business as a game
(45:32) Creativity loves constraints
(54:28) Irritation is the source of innovation
(59:13) Designing a game with Tim Ferriss
(01:04:08) Do what never makes you bored
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Links:
• Exploding Kittens - https://www.explodingkittens.com/
• Paxsite - https://www.paxsite.com
• Elan on TikTok - https://www.tiktok.com/@mrelanlee
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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
• Sam’s List - http://samslist.co/
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Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents.
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
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