How to launch a $100M DTC brand | My First Million #194

No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd - Justin Mares (@jwmares) joins Sam (@TheSamParr) and Shaan (@ShaanVP) on this episode. Justin breaks down his most popular blog post, the 4 types of side hustles, and brings all kinds of ideas for how you can start your own. They also talk about Justin's DTC businesses - Kettle & Fire, Perfect Keto, and Surely Wines. They end the episode with a few ideas around camping, a new dating app, and how to leverage VAs & no code tools. — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth 💰 Pitch your startup for a shot at a $1M investment with Sam Parr as the MC https://clickhubspot.com/pitch Links: 📧: Sign up for The Hustle Daily Newsletter: https://link.chtbl.com/W8LBIpba 🎙️: Download Our Podcast: https://link.chtbl.com/_pqdRsPO A podcast where we brainstorm new business ideas based on trends & opportunities we see in the market. Sometimes we have famous guests, and they do it with us. --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: https://refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. --------- Show notes: *(0:00) Intro * (1:23) How Sam & Justin know each other * (5:17) Justin's DTC bone broth company * (10:00) Frameworks for side hustles * (13:22) Side Hustle 1: Buying an asset * (17:51) Side Hustle 2: Launching on top of a marketplace with demand * (22:08) Side Hustle 3: Unique product that grows through paid acquisition * (25:31) How Justin balances all his projects * (30:38) The $30K/year CGM experiment * (39:09) The skinny on Duck Duck Go * (42:32) Ideas: Airbnb camping * (45:27) Idea: Non alcoholic wine * (51:10) How to naturally boost your T levels * (1:01:04) Idea: Dating app based on your credit card usage * (1:03:49) Idea: The no code automation officer * (1:07:28) How to follow Justin