How the UFC Became a Multi-Billion Dollar Brand | My First Million #179

No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd - With Endeavor's IPO, Shaan (@ShaanVP) and Sam (@TheSamParr) break down the UFC's numbers and how it got so profitable. Key to the whole thing: Dana White. He bought the UFC for $2m and turned it into a multi-billion empire. The guys also talk about the mental toughness of UFC fighters and how you can take some of these same principles and apply them to your life. They also talk about an interesting concept called no-loss lotteries and a company trying to save you taxes. Do us a quick favor. If these podcast episodes make your life better than please subscribe here 👇 https://link.chtbl.com/mfm --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: https://refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth 💰 Pitch your startup for a shot at a $1M investment with Sam Parr as the MC https://clickhubspot.com/pitch --------- Show notes: * (3:28) How to retain talent * (7:42) The mental toughness of UFC fighters * (15:30) The power of self-talk * (24:20) How the UFC got so profitable * (36:38) How this company will help you save taxes * (41:05) What are no-loss lotteries?