Josh Hix, founder @ Plated

Companies spend a fortune to launch their business to a huge audience. Well, imagine doing that... but the day you launch is the day that Hurricane Sandy hit the eastern seaboard. In this interview, Plated founder Josh Hix explains how the business was nearly destroyed thanks to a force of nature, and the steps they took to eventually be acquired for $300 million. This took place at Hustle Con East, a conference for entrepreneurs produced by The Hustle. Sign up for free at thehustle.co