James Freeman | Hustle Con 2018

No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd - www.hustlecon.com James Founded Blue Bottle Coffee in 2002 and started out of an 186-square-foot converted potting shed in Oakland. Then, he sold it to Nestle for around $500m. He has built an iconic brand based on quality product, unusual spaces, and incredible service. He explains how simplifying your branding, and getting back to basics, can create a memorable brand that people love.