Creating High-Value Content that Drives Purchases

No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd - Marshall Morris is the founder of HomeLifeMedia, the company behind iheartdogs.com and iheartcats.com. The company has a massive following: 10M unique monthly visitors, 2M email subscribers, 20M followers on social, with 400+ pieces of content written per month. Marshall helped drive the success of these sites by creating content that provided value -- for free -- for his audience. Then he leveraged the trust he built with his community to drive e-commerce purchases. At Con Con -- the content conference produced by The Hustle -- Marshall explained his process for creating truly valuable content. The Hustle is a daily business news email for forward thinkers. To check it out, visit http://www.thehustle.co/daily.