How to Define Your Target Market | Featuring Zenefits

No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd - Zenefits is an all-in-one HR solution for small- and medium-sized companies. In this presentation, Zenefits' Director of Business Development Rita Garg explains how Zenefits narrowed in on its target demographic, and used that information to discover product market fit. ---------------- Hustle Con is a one-day startup conference where non-technical founders teach the specific strategies they used to grow their business. Check it out: hustlecon.com.